Lifestyle management is gaining popularity as a field with something valuable to offer modern consumers. This is no accident – people of the 21st century are busier today than ever before and work-life balance is the ultimate trend.

While having gained mainstream usage in hotels – as ‘concierge’ services – lifestyle management is still being rolled out to the general public, and many people don’t understand what it is and how it can benefit them.

Think of the lifestyle manager as a more sophisticated errand runner, or as a receptionist on steroids! Lifestyle managers, personal errand runners, or virtual concierge services are available to perform the duties that individuals and businesses don’t have the time, interest, or skills to do themselves. This encompasses general everyday errands – like laundry, groceries, waiting in line, gift shopping and admin – to more detailed tasks – like planning parties, moving house, making travel and transport arrangements, and doing research.

Essentially, there is little that the lifestyle manager can’t do – what goes on your to-do list goes on our to-do list.

While individuals are more than capable of running their own errands, they also have more important things to do. When the work day is done and dusted, you want to be able to go home and relax, or go out and have a good time. What you don’t want to be doing is wasting your life away on seemingly endless personal errands. With a lifestyle manager on speed dial, life is better organised, less stressful, and more fulfilling.